Social media is one of the most important aspects of marketing today. It defines your company’s brand, builds awareness, and allows businesses to directly and indirectly engage with their users, customers, and clients.
A good social media strategy, therefore, is key to many companies’ long-term marketing success. Getting it right, however, is much harder.
The right proxy solutions can help with market research, account management, and access to geo-specific content. In turn, this means making the most out of this digital medium.
Geospecificity
The right proxy solution gives businesses the ability to bypass geographic restrictions, allowing them to view, interact with, and analyse social media content that varies by location.
It’s not just geographic restrictions, but algorithms can change regionally. TikTok is particularly well known for this, and it uses an entirely different algorithm to prioritise content, depending on the user’s location.
Lastly, user privacy laws (and subsequently, news-feeds and algorithms) massively change by regional entity. For example, GDPR laws cover most of Europe, but there isn’t a substantial equivalent in the United States. This has a big impact on paid social.
The ability to view content geographically is vital for businesses that operate in global markets. For instance, a company can use proxies to see how their advertisements perform in different regions, monitor which types of content are most effective in specific areas, and adjust their social media strategies accordingly.
This is crucial not only for optimising paid social media campaigns but also for understanding regional differences in algorithmic content delivery. For example, a social media post that performs well in the United States might not have the same impact in Japan due to different user behaviours and preferences influenced by local culture.
Competitive Analysis and Market Research with Mass Scraping
Any good social media strategy hinges on having the right data to make the right decisions. Much of this research should be done in-house to ensure data quality and relevancy. This, in turn, hinges on the right proxy solutions.
Using proxies for mass data scraping is crucial for businesses looking to conduct in-depth competitive analysis and market research on social media platforms.
Proxies overcome IP bans and rate limits that are often imposed by social media platforms. Some proxies are even self-healing, meaning that if an IP address is banned, it will automatically switch to a working one, allowing uninterrupted data collection.
Automated social media scraping, enabled by proxies, allows companies to gather vast amounts of information about how competitors are interacting with customers, which posts generate the most engagement, and which promotional strategies work best.
In conjunction with the last point, proxies with regional capabilities allow data scraping to be done internationally.
Businesses can then use these data points to identify successful trends. They can also see which strategies their competitors are using and find opportunities to adapt or improve their own social media approaches.
For instance, a business might discover that competitors successfully use video content in a particular market segment and decide to increase their video content production to capture some of that engagement.
Managing Multiple Accounts
Some businesses will only manage one or two social media accounts on each platform. Larger companies will often manage many more.
While having multiple accounts for the same company, on the same platform, isn’t against most social media platforms’ terms of service, there are limits. For example, companies often limit the total number of accounts that can be logged in on a single IP address.
For businesses with multiple social media accounts, managing them while constantly having to log in and out.
Proxies help solve this problem. By using proxies to rotate IP addresses, each account is seen as accessing the platform from a different location, thus mimicking the behaviour of individual account holders spread across various places.
Some social media platforms even implement IP bans. As long as you follow the terms of service, this shouldn’t happen. If it does, however, proxies can help bypass it or stop your main IP from getting banned in the first place.
Trusted Proxies
Proxies can massively improve your social media strategy, but it needs to be the right proxies.
When it comes to geographical specificity, your proxy solution has to have multiple servers in different parts of the world. For data collection and competitor analysis, your proxy should self-heal in case of an IP ban so that there’s never any downtime in data collection.
Lastly, when it comes to managing multiple accounts, you need to ensure that your proxy is secure and encrypted so that your company’s data is protected and not vulnerable to bad actors.
Trusted Proxies provide immediate, simplified, and anonymous access to servers across the globe and have helped countless companies level up their web data with solid proxy solutions.
If you’d like to book a call and learn more, please reach out to claudiu@appstractor.com.
